Assessing the context in Myanmar to design the right cooking solution for 2 million potential customers (1/2)
Results of the Myanmar Cookstove Market Assessment by Emerging Market Consulting (EMC) and complimentary gender assessment carried out by ENERGIA International Network on Gender and Sustainable Energy (ENERGIA) have been released in August 2015 at the Myanmar Green Energy Summit by our country representative.
“The Market Assessment study, conducted by GERES, is an important component of the development of sustainable biomass use in Myanmar. Our country lacks detailed and reliable research and such studies are of great value for researchers and practitioners alike. Myanmar's forests are in great danger of unrestrained commercial and household logging and we need to reduce the pressure on this critical natural treasure of our country.” Commented Professor Aung Kyin*.
The Goals of the programme: 300 000 households targeted to switch to ICS, mostly in peri-urban and rural areas, the involvement of at least 30 producers until now, a target of 10,000 improved cookstoves produced per month and a national cookstove alliance to provide a framework for market and policy dialogue; the GERES will address these challenges by using the results from these studies to adapt his answer for each step of the project.
EMC gathered input from 7 areas: Ayeyarwaddy, Bago, Mandalay, Magway, Shan, Tanintharyi, Yangon.
They divided the population into three segments: rural, peri-urban, and urban. The gaps between rural and urban areas are important and concern most of the sectors studied in the paper.
Concerning the topics, EMC focused on the macro context, fuel usage and trends, cookstove industry, health, social and environmental impacts, consumer assessment, and the policy environment.
ENERGIA conducted their research on the whole country and provided a gender perspective of the sector. With the support of GERES and EGG (GERES’ partner), they brought data on women’s tasks and roles in the household, investments, stove purchases and supply chain, cooking practices and device use and needs, fuel collection, etc.
Through key informant interviews with producers, resellers, household surveys, supply chain analysis and research, they gathered enough input to bring us recommendations on the topics covered.
FROM A LARGE APPROACH…
The results of the EMC study are positive at the country level. Myanmar has opened up after the last election, in 2010, and they noted efforts from the government to encourage a new dynamic and strengthen the energy sector.
Furthermore, the country is expected to become a major regional trading hub due to its geographical location between India and China.
…TO A GENDER ANGLE
That is to say, we have results about the whole country, such as the literacy rate which are higher for women than men, or even wage differentials in which women are less paid than men.
“Women were paid 500 – 1000 MMT less than men as a daily wage.” (ENERGIA)
From this gender angle, ENERGIA decoded different sectors, education, working world (formal and informal), and health, among others.
The global overview, as a result of this work, shows the differences between men and women in the country and brings a better understanding of women’s roles in Myanmar society.
WHY THIS FOCUS ON GENDER?
First of all, people who cook, harvest wood and mostly do house work are predominantly women.
Also, a lot of producers are women in the country, and the project includes 5 to 6 women stove producer groups for now. They have been working in this area for 15 difficult years and they finally reaped the benefits of their labour. The goal is to scale-up their production, to improve and strengthen their processes. These women set an example for other women producers whose businesses would reach the scale of an industrial production.
Come back next week for the second part, we’ll go deeper in the about fuels issues, health, ICS production…
Health, environment, value chain, more topics are covered by these studies and we invite you to read them if you want to get a comprehensive picture of the cooking energy sector in Myanmar:
*Who is Professor Aung Kyin?
Pr. Aung Kyin is a forest engineer who graduated from Germany. After years working at the Forest Research Institute, he focused on Improved Cookstoves and supports the move forward in the energy access sector. He is recognized as a “lead expert” in the environmental sector in Myanmar.
SCALE - Strengthening improved cookstove access towards a better quality of life and environment
This project is funded by the European Union
ENERGIA is an international network on gender and sustainable energy, and is assisting in mainstreaming gender in the SCALE programme.
Emerging Markets Consulting (EMC) supports major multinationals in understanding local markets and developing market entry strategies, as well as local businesses looking to expand.© StovePlus, a program by GERES
This project is funded by the European Union, by the FFEM, the Fondation RAJA and the Fondation Lord Michelham of Hellingly